When we talk about leading a sustainable lifestyle, we have the tendency to think in extremes. We picture ourselves having to change our entire way of living and forming new purchasing habits. As a fashion brand, we want to break that stereotype. Instead of making a drastic change, start by reviewing the items in your wardrobe, by thinking before the next purchase, by choosing natural fibres instead of resources-depleting and heavily manufactured fabrics. The little things we do matter and we will show you how.

With the ultimate goal of maximising the lifespan of each Button piece, we only use quality fabrics and make sure every piece achieves the balance between comfort, functionality and timeless design. Most importantly, we are making “sustainable fashion” an accessible concept to all. Our affordable pricing and 100% transparency are meant to reach a greater audience, with the hope of making “sustainable fashion” the "new normal".

If you have any questions, feel free to contact us we would love to hear from you.

2/3 of the environmental impacts of a piece of garment is made during the farming process. That's why we use predominantly natural fabrics for our designs, predominantly linen, organic cotton and deadstock fabric with the occasion of recycled polyester for certain prints.

However, the rest is up to you. Did you know that 75 – 80% of the carbon footprint of a piece of clothing comes from how it is taken care of?

Look at how you can help with how you care our Button pieces!

One of the biggest negative contributors of the fashion industry is the deadstock items and eventually going to the landfill. We produce only limited amount of stock that are meant to sell for only 3 months and introducing Pre-Order windows for our VIPs.

Button Paper Box are made from recycled paper pulp which is compostable and biodegradable. Simply remove the sealing tape and we are ready to recycle process!

Or keep it for future use, we are adorable ;)

We would like to include you in our entire production process. Join our upcoming Instagram Live @buttonapparel and decide with us which colour, style and material you want to see next! Literally, your opinion matters and we execute.

Switching to a sustainable lifestyle is a journey and a gradual process. We would like to make it a FUN one! If you are completely "green", we would love to guide you with little steps you can start doing today. If you are an expert on this, we would love to hear your views on how we can do better.

Let’s close the loop, together.